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Designer, strategist & creative thinker helping ambitious brands find their clearest, most compelling voice.
I'm a multidisciplinary creative based in Edinburgh — equal parts strategist and maker. My work lives at the intersection of brand identity, visual storytelling, and digital experience design.
After more than a decade in the industry, I still believe that the most transformative work begins with genuine curiosity: asking the right questions before reaching for the right tools.
I've worked with independent studios, global agencies, and one-person businesses who all shared the same conviction — that design isn't decoration. It's the clearest way to say what you mean.
Percival has a rare ability to translate a vague creative direction into something genuinely iconic. He asked questions nobody else thought to ask, and the results spoke for themselves.
Working with Percy felt less like a client–vendor relationship and more like a genuine collaboration. He cared as much about the outcome as we did — maybe more.
Our packaging went from forgettable to shelf-stopping in a single iteration. Percival understood our brand deeper than we did. Exceptional taste and zero ego.
I take on a small number of projects each year to make sure every one gets the attention it deserves. If you've got something worth building, I'd genuinely love to hear about it.